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As an independent adviser I am active in the field of Marketing-Communication,
with the specialization in communication channel– and media planning.
Since 1979 I am active in the media business; at first as a
marketing services manager for publishers and six years later I moved to the
media department of the advertising agency PPGH/Moussault where I learned all
about the media strategy, -planning and –buying. In 1988 I moved to the agency
J. Walther Thompson and in 1989 to Ayer Netherlands. In 1991 I joined Media
Exposure, which than just started as an independent full service media agency in
the Netherlands.
Since January 2000 I am working as an independent specialist
for advertisers, advertising agencies, media owners and once in a while I work
on projects for media agencies.
The services I can offer are:
Media Business Coaching
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For companies with an average national
communication budget; I can be the part-time media manager for more
efficient and effective use of knowledge, people, time, money and
media |
Media strategy and media planning
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For advertisers and advertising agencies; based
on your input I will make the strategy and detailed mediaplan. You
may expect creativity and up-to-date knowledge of all the media
types and –titles and their possibilities |
Training-education
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Especially for advertisers and media owners;
based on the special needs I give workshops about all aspects of the
mediaplanning process |
Sparring
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For all who need a second-opinion or a
non-traditional view and -talk about their (media)business I can be
your sparring-partner |
Please contact me, when you think your (media)business needs
more efficiency and effect.
I am always open for a meeting, free of obligations.
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Rob van Kan
(directeur/eigenaar)
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